Companies that treat B2B SEO as a checkbox exercise tend to get checkbox results.

  • This is still true in traditional search (Google + Bing), with ever increasing complexity being expected of sites. Stuff that used to be “nice to haves” are now “must haves”.
  • AI search (AEO, GEO, etc.) is adding to that complexity of what it takes to consistently win there.

These 11 clients below came to Why Stuff Sucks® because they needed more than increasing traffic. They needed qualified leads, revenue growth, and a content strategy that would hold up not just six months, twelve months, but three years from now (and beyond). 

Every engagement is different, but the throughline is consistent: strategic search engine optimization built around your buyers, your funnel, and your business model. We do not take on every client who reaches out, and we do not deliver cookie-cutter strategies. 

What you will find below are real B2B companies across manufacturing, SaaS, services, and ecommerce that partnered with us, executed on a focused SEO strategy, and came out the other side with measurable outcomes. If you want to understand how B2B SEO can actually work for you, this is the page for you. 

Most of these clients voluntarily worked with us for 2-4+ years, which is beyond the first 12 month agreement required for all new clients.

Commercial Event Tent & Temporary Shelter Fabricator

International Linen + Uniform Services & Workplace Supplies

International Enterprise Sourcing & Procurement SaaS Platform

Global Enterprise Audio Visual Integrator

Industrial Welding Consumables & Filler Metals Manufacturer

Global IT Field Services & Technician Dispatch Provider

Business Immigration & US Visa Advisory Law Firm

National Flat-Rolled Metals Distributor & Processor

Eco-Friendly Coated Fabrics & Recyclable Polymer Manufacturer

Worldwide Craft & DIY Textile Design Brand

Multinational Identity & Access Management (IAM) SaaS Platform

 

Real Words From Real Decision Makers Who Raked In Qualified SEO Leads

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Travis Vanden Heuvel profile picture
Travis Vanden Heuvel
September 1, 2026
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As the in-house marketing executive at a quickly scaling material sciences startup, I worked with Miles on our SEO strategy nearly two years, and what stood out most was Miles himself. He has deep knowledge and expertise across everything from traditional SEO to the newer AI SEO (GEO/AEO) space, and a real gift for taking complex, technical concepts and explaining them so they actually make sense. He's patient, and his follow-up and follow-through were always reliable; but what set him apart was how genuinely he wanted to understand our business so he could help us in the right ways. If you're looking for an SEO partner who treats your business like his own, Miles is who you want.
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Jamie O'Toole profile picture
Jamie O'Toole
August 20, 2026
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I worked with Miles in multiple settings writing long-form blog posts and web content to boost SEO. He is very knowledgeable about best strategies to draw in web traffic and increase website visibility. He is both professional and a man of upstanding character, someone with whom you can trust your business.
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David A. Sauter profile picture
David A. Sauter
August 19, 2026
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We brought Miles in to help us identify and improve SEO and AI visibility for Hobart Brothers. He made the work easy and highly effective. He quickly zeroed in on the right opportunities (where they had SEO gaps), strengthening their search performance (for their niche target audiences), and improved SEO traffic (up 505%) and visibility—including the AI side of discovery (48% AI visibility which matches or betters their competitors). He’s straightforward to work with, practical, and focused on business results (leads and sales). We strongly recommend working with his team for anyone that wants relevant SEO and AI visibility gains.
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Rich Humphrey
June 30, 2026
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We’ve had a great experience working with Why Stuff Sucks. They’ve been instrumental in helping us elevate both our SEO and AEO strategies, and we have seen impressive results. Their team brings a clear, strategic approach and does an excellent job translating complex search trends into practical actions that drive real impact. I highly recommend them to any organization looking to get more serious about search—especially as AEO becomes increasingly important. Great team, great results.
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Matthew Scherer
June 5, 2026
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Working as a writer for Why Stuff Sucks was an incredible experience. The briefs and feedback were both crystal clear and highly detailed, making it effortless to create top-tier content and web copy. Highly recommend!
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Tony Ehrbar
June 3, 2026
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We've been working with Why Stuff Sucks on our SEO strategy and the results speak for themselves. AI/LLM-driven traffic is up nearly 200% year over year, and organic plus AI search contacts are up 66%. Miles is the reason. He's a sharp strategic thinker who clearly understands where search is heading, especially around GEO and AI search visibility. He doesn't just show you numbers, he explains what they mean and what to do about it. Highly recommend if you're serious about SEO that's built for how people search today.
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Paige Wimberly profile picture
Paige Wimberly
June 1, 2026
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We've been working with Miles for a number of years and he's been a valuable partner for our marketing team. He has helped us think through our SEO strategy and stay on top of changes in AI search. SEO now accounts for about 29% of our conversions, and his guidance has played a big role in that. Very knowledgeable & easy to work!
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Josh Pugh
June 1, 2026
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As an agency, we don't refer client work out lightly as our name is attached to whoever we bring in, so I like to find trusted and honest partners. We've sent SEO work to Miles and the Why Stuff Sucks team, including referring Lightman Immigration, and have always been so happy with the outcome. Miles is straight with you, explains the reasoning behind what he's doing, outlines limitations, and keeps up with where search is actually heading instead of running a five-year-old playbook. He's also one of the few people I've come across building real strategy around AI search (AEO/GEO) — treating it as something to measure and win. One of our referred clients saw AI search sessions grow 37% year over year off that approach which has obviously made us very popular! Easy recommendation.
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Doug Lightman
April 8, 2026
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Working with Miles and Daniel has been a great experience. Their SEO strategy — especially around AI‑driven SEO — is thoughtful, transparent, and clearly built for long‑term success. We’ve seen real results, including a big increase in impressions, organic traffic, and form submissions. What really stands out is how trustworthy and straightforward they are. Communication is clear, expectations are realistic, and they consistently deliver on what they promise. I’d definitely recommend them to anyone looking for a reliable SEO partner.
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Phyllis Nortey profile picture
Phyllis Nortey
April 7, 2026
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Miles is the one industry leader I completely trust for his SEO expertise, his integrity, and his overall investment in seeing his clients and their companies grow to the next level and beyond. His short- and long-term growth strategies are proven and helped catapult our existing and new websites to the top of search-results pages. There is no comparison to his experience, especially with AI search. I continually turn to him as I have navigated various companies and industries over the last decade (Design Group among others), with support navigating the highs and lows of business shifts. I strongly suggest you partner with him for any stage growth, whether or not you have an existing internal team. You will all learn something most valuable from Miles, and have a long-term growth partner.
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The clients above did not succeed because of luck or timing. They succeeded because they committed to a real SEO strategy, executed consistently, and measured only what mattered (business outcomes).

Referrals have been the main source of new business for Why Stuff Sucks® for over 5 years. That does not happen without results, and it does not happen without trust. The reviews above reflect what it looks like when a B2B SEO engagement actually delivers the results it should.

Feel free to reach out if you wanna chat about how to take your B2B SEO to the next level.

We’ve Helped B2B Companies Reach Their Target Audience Across These 4 Industries

B2B buyers do not search the way B2C buyers do. They research longer, involve more stakeholders, and make decisions based on trust and specificity. Reaching the right target audience in B2B means building content and SEO strategy around the language those buyers actually use, not the language your internal team uses to describe your products.

These clients represent four distinct industries, each with different buyer behaviors, search patterns, and competitive search landscapes. Here is how they break down:

Client

Industry

National Flat-Rolled Metals Distributor & Processor

Manufacturing/Industrial

Commercial Event Tent & Temporary Shelter Fabricator

Manufacturing/Industrial

Eco-Friendly Coated Fabrics & Recyclable Polymer Manufacturer

Manufacturing/Industrial

Industrial Welding Consumables & Filler Metals Manufacturer

Manufacturing/Industrial

Global Enterprise Audio Visual Integrator

Services

Business Immigration & US Visa Advisory Law Firm

Services

Global IT Field Services & Technician Dispatch Provider

Services

Worldwide Craft & DIY Textile Design Brand

Ecommerce

International Enterprise Sourcing & Procurement SaaS Platform

SaaS

Multinational Identity & Access Management (IAM) SaaS Platform

SaaS

The 9 Services We Offer To Every Client We Partner With

Every B2B company that engages Why Stuff Sucks® has a different starting point, a different competitive set, and a different buyer journey. What stays consistent across every engagement is the menu of services we draw from to build and execute a strategy that is specific to your situation.

The nine services below are the core levers of every B2B SEO engagement we run. Not every client needs all nine, but every client benefits from a consultant who understands how they connect.

Content Marketing

AI SEO (AEO, GEO, etc.)

International SEO

Local SEO

B2B SEO

Translation SEO

Link Building

Multilocation SEO

National SEO

Stop Leaving SEO Lead Generation to Chance, Let’s Build Something That Compounds Month-after-Month, Year-after-Year

B2B lead generation through organic search is not a one-month project. It is a strategic asset that builds over time, compounds with each piece of quality content and each high-quality backlink, and ultimately becomes one of the most cost-effective sources of qualified leads your business has.

The clients on this page did not get there by running a campaign and moving on. They got there by committing to a consistent SEO strategy built around their buyers and their business.

Why Stuff Sucks® has grown entirely through referrals for over five years. That track record exists because:

  • We only take on clients we can genuinely help (“fit” is a two-way street).
  • We build strategies around real business outcomes.
  • We stay accountable to results that matter (month-after-month, year-after-year).

If the work on this page reflects the kind of SEO partnership you have been looking for, the next step is simple.

Reach out now and let’s talk through where your B2B SEO stands today and what it would take to build something that drives consistent, qualified traffic for years to come.