The Marketing Coach
In 1958, the Green Bay Packers won one game, tied one, and lost the rest. The next year, with mostly the same players on the team, they had their first winning season in over a decade.
What made the difference? A new coach, a man of small stature but big results: Vincent Thomas Lombardi.
Like you, Lombardi wouldn’t settle for a losing team. You may very well have the key personnel, “aces in their places,” as they are often called, but you’re not seeing the full results you need because your marketing plan is not where it needs to be.
And that’s not something anyone should try to tackle alone; it takes expert strategy that only comes from:
- Deep and extensive experience of running marketing campaigns in a variety of industries and sizes of companies
- Continuously watching trends and economic factors that most of us just don’t have time to keep up with
I can guide you as you drive your business to “daylight.” My daily involvement as a practitioner in the digital marketing field for the past 20 years will provide the solutions you need to sweep up your competition. Choosing me as your personal coach provides you with unparalleled access to the type of guidance that could mean the difference between your business (and your career) merely surviving and thriving.
There are three coaching options to choose from: joining a mastermind group, getting personalized 1-on-1 coaching, or full service marketing consulting.
My Track Record
1-on-1 Marketing Coach:
Imagine you’re a quarterback, and you’re in a jam. It’s 4th and 26, and you’re down by 6 points with 2 minutes left in the game.
You don’t want to turn the ball over or your season will be over and maybe even your job. People are counting on you; the players on the field and the players on the bench are all looking your way.
And you’re just not sure you have the right play to get that first down…
You call that last time out and run over to the sideline. There’s one person there waiting for you, ready to advise you and help you get out of this nasty predicament.
That’s exactly what it’s like to have me for your marketing coach, and in this option, you have me all to yourself. The 1 on 1 attention that you get from me will be an invaluable boost to your game plan by solely focusing on your company and its marketing challenges. Make no mistake, you still need to run the play and do the work, but to do it with confidence and courage will make all the difference.
Details of this level of engagement:
- $1,000 a month
- I am here to guide and advise (focused on you and your company solely)
- 2, 45 minute calls a month
- After each call, you will have homework to complete before our next call.
- You will get:
- Assessment of current marketing strategy (audience, goals, strategy, tactics, etc.)
- And business strategy (when applicable); I’m not just a marketing guy.
- Guide you to develop your own Strategic Marketing Plan
- Then take that plan and provide accountability & oversight with ongoing marketing execution
Our Marketing Mastermind:
The concept of mastermind groups isn’t new. In fact, many, many people have wisely used this method and benefited from it to the tune of countless millions of dollars.
The idea is simple; it’s a gathering of like-minded people from a variety of backgrounds and businesses who seek answers to the problems and dilemmas of their businesses. Each individual makes a commitment to the group to support, enrich, encourage, and promote growth, all in a confidential environment.
The strengths of this paradigm become apparent when you discover that the problems you thought insurmountable have been faced before and solved by others. Another perspective can make the difference when you find yourself too invested mentally, emotionally, and financially to see the success you desire may be right in front of you
Our marketing mastermind group is also a comfortable way to test the waters of a 1-on1 coaching relationship, since it creates a safe space for compatible marketing minds to both ask for and provide solutions at a price that will fit your budget.
Mastermind groups require a facilitator, someone with marketing and leadership experience who can steer the discussion when it veers into the weeds or becomes too focused on any one member. That’s where I come in. As a recognized marketing and business leader with extensive experience in a diverse assortment of industries, I’ve helped scores of startups and established companies grow into major concerns.
Here are the deets:
- $200 a month
- 2, 60 minute sessions per month
- Gather with others working together to solve marketing challenges
- I will be your marketing expert facilitator, providing marketing insight and group direction
Marketing Consulting Services:
If you are looking for an even higher level of engagement, our marketing consulting services start at $3,000 a month. This is the full-service option if you need your marketing strategy developed and executed upon.