The Market Weighs In On Why Stuff Sucks

As the time goes by, the good will has continued to grow in both our consultant-client relationships and on our reviews pages. Our clients have had this to say about our skills and professionalism:

 
 
 
 
  EXCELLENT  
  
 Based on 29 reviews 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Travis Vanden Heuvel 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
As the in-house marketing executive at a quickly scaling material sciences startup, I worked with Miles on our SEO strategy nearly two years, and what stood out most was Miles himself. He has deep knowledge and expertise across everything from traditional SEO to the newer AI SEO (GEO/AEO) space, and a real gift for taking complex, technical concepts and explaining them so they actually make sense. He's patient, and his follow-up and follow-through were always reliable; but what set him apart was how genuinely he wanted to understand our business so he could help us in the right ways. If you're looking for an SEO partner who treats your business like his own, Miles is who you want.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Jamie O'Toole 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
I worked with Miles in multiple settings writing long-form blog posts and web content to boost SEO. He is very knowledgeable about best strategies to draw in web traffic and increase website visibility. He is both professional and a man of upstanding character, someone with whom you can trust your business.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 David A. Sauter 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
We brought Miles in to help us identify and improve SEO and AI visibility for Hobart Brothers. He made the work easy and highly effective. He quickly zeroed in on the right opportunities (where they had SEO gaps), strengthening their search performance (for their niche target audiences), and improved SEO traffic (up 505%) and visibility—including the AI side of discovery (48% AI visibility which matches or betters their competitors).

He’s straightforward to work with, practical, and focused on business results (leads and sales). We strongly recommend working with his team for anyone that wants relevant SEO and AI visibility gains.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Rich Humphrey 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
We’ve had a great experience working with Why Stuff Sucks. They’ve been instrumental in helping us elevate both our SEO and AEO strategies, and we have seen impressive results.
Their team brings a clear, strategic approach and does an excellent job translating complex search trends into practical actions that drive real impact.
I highly recommend them to any organization looking to get more serious about search—especially as AEO becomes increasingly important. Great team, great results.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Matthew Scherer 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Working as a writer for Why Stuff Sucks was an incredible experience. The briefs and feedback were both crystal clear and highly detailed, making it effortless to create top-tier content and web copy. Highly recommend!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Tony Ehrbar 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
We've been working with Why Stuff Sucks on our SEO strategy and the results speak for themselves. AI/LLM-driven traffic is up nearly 200% year over year, and organic plus AI search contacts are up 66%. Miles is the reason. He's a sharp strategic thinker who clearly understands where search is heading, especially around GEO and AI search visibility. He doesn't just show you numbers, he explains what they mean and what to do about it. Highly recommend if you're serious about SEO that's built for how people search today.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Paige Wimberly 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
We've been working with Miles for a number of years and he's been a valuable partner for our marketing team. He has helped us think through our SEO strategy and stay on top of changes in AI search. SEO now accounts for about 29% of our conversions, and his guidance has played a big role in that. Very knowledgeable & easy to work!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Josh Pugh 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
As an agency, we don't refer client work out lightly as our name is attached to whoever we bring in, so I like to find trusted and honest partners. We've sent SEO work to Miles and the Why Stuff Sucks team, including referring Lightman Immigration, and have always been so happy with the outcome.

Miles is straight with you, explains the reasoning behind what he's doing, outlines limitations, and keeps up with where search is actually heading instead of running a five-year-old playbook. He's also one of the few people I've come across building real strategy around AI search (AEO/GEO) — treating it as something to measure and win. One of our referred clients saw AI search sessions grow 37% year over year off that approach which has obviously made us very popular!

Easy recommendation.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Doug Lightman 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Working with Miles and Daniel has been a great experience. Their SEO strategy — especially around AI‑driven SEO — is thoughtful, transparent, and clearly built for long‑term success. We’ve seen real results, including a big increase in impressions, organic traffic, and form submissions.
What really stands out is how trustworthy and straightforward they are. Communication is clear, expectations are realistic, and they consistently deliver on what they promise. I’d definitely recommend them to anyone looking for a reliable SEO partner.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Phyllis Nortey 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Miles is the one industry leader I completely trust for his SEO expertise, his integrity, and his overall investment in seeing his clients and their companies grow to the next level and beyond. His short- and long-term growth strategies are proven and helped catapult our existing and new websites to the top of search-results pages. There is no comparison to his experience, especially with AI search. I continually turn to him as I have navigated various companies and industries over the last decade (Design Group among others), with support navigating the highs and lows of business shifts. I strongly suggest you partner with him for any stage growth, whether or not you have an existing internal team. You will all learn something most valuable from Miles, and have a long-term growth partner.
  
 
  
 
 
 
   
 
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Hiring Internal Employee vs External Consultant? A Candid Comparison

Debating between bringing your SEO on-staff or outsourcing with a consultant? Naturally, there are ups and downs no matter which you pick, but in our experience we’ve found that the risks of an in-house SEO specialist vastly outweighs the benefits. Additionally, if an SEO specialist has the skills to match the head of an agency, they are usually heading their own.

3 Case Studies That Earned Us Our Reviews

The reviews we get back from our clients didn’t fall out of the sky. Each star was earned through hard work and honest communication throughout the process. Here’s a few of our accounts of the work that gets us our glowing reviews: