
Looking for your first step to a stronger SEO action plan? Run a free SEO Audit using the form below and get personalized insights into your site’s performance and vulnerabilities.
Keep in mind: this audit tool is a good place to start, but it’s not the whole package. If you’re looking for a comprehensive look rather than the tip of the iceberg, keep reading and see what we’ve done in the past (and what we can do for you).
What Will Your Audit Uncover?
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Here’s What Our SEO Audits Uncovered for 3 of Our Clients

We start every SEO campaign with a thorough performance and technical audit to ensure our efforts are going into the avenues with the highest possible yield. Here’s a few accounts of our client work including what our audits uncovered and what returns they received on their investment in our assistance:
- For a Global Audio Visual Integrator, we identified over 500 pages to prune, over 200 keywords ready to be captured, and a toxic backlink profile. Once they started working with us, they saw a 50%+ bonus to both Impression and Clicks across their site.
- For an International Enterprise Sourcing & Procurement SaaS Platform, we found over 2,000 available keywords, less than 1% of the total traffic share for their niche, and 0 online traffic. Over time, their traffic grew to over 3,000 clicks per month and they saw a 1,000%+ increase in impressions.
- For a Worldwide Textile Design Brand: we found 1,400 pages in need of removal and almost 200 pages worth revising while conducting their site migration. In the following months, they saw no reduction in traffic after their migration and even saw a 50% increase in clicks.
The Audit is The First Step. Here’s Where It Leads:
Why Stuff Sucks® is an SEO consulting firm dedicated to telling you the hard truth. The first step of that commitment is auditing your site to find where your vulnerabilities lie.
No matter what an audit uncovers, we’ve seen it and dealt with it before. Once a client comes out the other side with a site that’s as sturdy as it is secure, they tend to say stuff like this:
EXCELLENT
Based on 29 reviews
Posted on Google![]()
Travis Vanden HeuvelTrustindex verifies that the original source of the review is Google.
As the in-house marketing executive at a quickly scaling material sciences startup, I worked with Miles on our SEO strategy nearly two years, and what stood out most was Miles himself. He has deep knowledge and expertise across everything from traditional SEO to the newer AI SEO (GEO/AEO) space, and a real gift for taking complex, technical concepts and explaining them so they actually make sense. He's patient, and his follow-up and follow-through were always reliable; but what set him apart was how genuinely he wanted to understand our business so he could help us in the right ways. If you're looking for an SEO partner who treats your business like his own, Miles is who you want.Posted on Google![]()
Jamie O'TooleTrustindex verifies that the original source of the review is Google.
I worked with Miles in multiple settings writing long-form blog posts and web content to boost SEO. He is very knowledgeable about best strategies to draw in web traffic and increase website visibility. He is both professional and a man of upstanding character, someone with whom you can trust your business.Posted on Google![]()
David A. SauterTrustindex verifies that the original source of the review is Google.
We brought Miles in to help us identify and improve SEO and AI visibility for Hobart Brothers. He made the work easy and highly effective. He quickly zeroed in on the right opportunities (where they had SEO gaps), strengthening their search performance (for their niche target audiences), and improved SEO traffic (up 505%) and visibility—including the AI side of discovery (48% AI visibility which matches or betters their competitors). He’s straightforward to work with, practical, and focused on business results (leads and sales). We strongly recommend working with his team for anyone that wants relevant SEO and AI visibility gains.Posted on Google![]()
Rich HumphreyTrustindex verifies that the original source of the review is Google.
We’ve had a great experience working with Why Stuff Sucks. They’ve been instrumental in helping us elevate both our SEO and AEO strategies, and we have seen impressive results. Their team brings a clear, strategic approach and does an excellent job translating complex search trends into practical actions that drive real impact. I highly recommend them to any organization looking to get more serious about search—especially as AEO becomes increasingly important. Great team, great results.Posted on Google![]()
Matthew SchererTrustindex verifies that the original source of the review is Google.
Working as a writer for Why Stuff Sucks was an incredible experience. The briefs and feedback were both crystal clear and highly detailed, making it effortless to create top-tier content and web copy. Highly recommend!Posted on Google![]()
Tony EhrbarTrustindex verifies that the original source of the review is Google.
We've been working with Why Stuff Sucks on our SEO strategy and the results speak for themselves. AI/LLM-driven traffic is up nearly 200% year over year, and organic plus AI search contacts are up 66%. Miles is the reason. He's a sharp strategic thinker who clearly understands where search is heading, especially around GEO and AI search visibility. He doesn't just show you numbers, he explains what they mean and what to do about it. Highly recommend if you're serious about SEO that's built for how people search today.Posted on Google![]()
Paige WimberlyTrustindex verifies that the original source of the review is Google.
We've been working with Miles for a number of years and he's been a valuable partner for our marketing team. He has helped us think through our SEO strategy and stay on top of changes in AI search. SEO now accounts for about 29% of our conversions, and his guidance has played a big role in that. Very knowledgeable & easy to work!Posted on Google![]()
Josh PughTrustindex verifies that the original source of the review is Google.
As an agency, we don't refer client work out lightly as our name is attached to whoever we bring in, so I like to find trusted and honest partners. We've sent SEO work to Miles and the Why Stuff Sucks team, including referring Lightman Immigration, and have always been so happy with the outcome. Miles is straight with you, explains the reasoning behind what he's doing, outlines limitations, and keeps up with where search is actually heading instead of running a five-year-old playbook. He's also one of the few people I've come across building real strategy around AI search (AEO/GEO) — treating it as something to measure and win. One of our referred clients saw AI search sessions grow 37% year over year off that approach which has obviously made us very popular! Easy recommendation.Posted on Google![]()
Doug LightmanTrustindex verifies that the original source of the review is Google.
Working with Miles and Daniel has been a great experience. Their SEO strategy — especially around AI‑driven SEO — is thoughtful, transparent, and clearly built for long‑term success. We’ve seen real results, including a big increase in impressions, organic traffic, and form submissions. What really stands out is how trustworthy and straightforward they are. Communication is clear, expectations are realistic, and they consistently deliver on what they promise. I’d definitely recommend them to anyone looking for a reliable SEO partner.Posted on Google![]()
Phyllis NorteyTrustindex verifies that the original source of the review is Google.
Miles is the one industry leader I completely trust for his SEO expertise, his integrity, and his overall investment in seeing his clients and their companies grow to the next level and beyond. His short- and long-term growth strategies are proven and helped catapult our existing and new websites to the top of search-results pages. There is no comparison to his experience, especially with AI search. I continually turn to him as I have navigated various companies and industries over the last decade (Design Group among others), with support navigating the highs and lows of business shifts. I strongly suggest you partner with him for any stage growth, whether or not you have an existing internal team. You will all learn something most valuable from Miles, and have a long-term growth partner.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
Guessing at SEO Sucks. Let’s Build a Plan That Works.

An audit tells you what’s broken, not what to actually do about it; that’s the gap between a report and a real strategy. Here’s some extended reading on how the audit and strategy process actually works out in practice:
- Enterprise SEO Analytics: Stop Drowning in Data & Start Driving Growth
- Enterprise SEO Audit: A Full-Scale Analysis of What’s Suppressing Your Organic Traffic
- Ecommerce SEO Audit Guide: The 4 Main Elements Vital to Your Ecommerce SEO Audit Checklist
Why Stuff Sucks turns your audit results into a prioritized action plan built around what actually moves rankings and revenue, not vague “opportunities.” No fluff, just the fixes that matter and the order to tackle them in. Book a call now and let’s build the plan your site’s been missing.