Let’s cut through the noise. Most SEO agencies in London will promise you the moon and deliver a pile of generic keyword reports that collect dust in your inbox. They’ll talk about “holistic strategies” and “synergistic approaches” while your website sits on page 47 of Google search or nonexistent in AI search.
Miles Anthony Smith runs Why Stuff Sucks® out of Green Bay, Wisconsin, USA. You’re surely wondering why a guy across the pond is writing about being an SEO consultant London trusts.

Deep.Stream, a London-based Esourcing SaaS company, experienced explosive growth after pairing with us in 2022, witnessing 405% click growth and 1,260% impressions boost on Google alone.
- RFP Format Samples, Tips & Processes
- Coupa vs. Ariba vs DeepStream
- What is eSourcing & How do eSourcing Tools Improve Sourcing Management

It’s simple: geography doesn’t limit results. We’ve helped businesses across the globe dominate their local markets through search engine optimization that actually works. No fluff, no BS, just organic traffic that converts. And over the last 4 years, Deep.stream has seen 4,900% growth in their SEO traffic.

The search engines don’t care where your SEO consultant sits but rather do they understand a globally focused company. Additionally, technical expertise, quality content, and a comprehensive SEO strategy that aligns with your business objectives matters and is exactly what we deliver.
10 SEO Consultancy Services That Certainly Don’t Suck: What This SEO Expert Actually Delivers

We focus on services that actually move your search engine rankings and generate qualified leads, not vanity metrics that look impressive in quarterly reports. Every service listed below directly impacts your bottom line, and we can prove it with data that matters, organic traffic growth, keyword rankings, and conversion rates that translate to real revenue.
Here’s what separates real SEO consulting services from the pretenders who just want your retainer:
- International SEO
Expanding globally requires hreflang tags, country-specific keyword research, and understanding cultural nuances in search behavior. We help you rank across borders without tanking your existing traffic.
- Multilocation SEO
Multiple locations mean multiple opportunities to rank, and multiple ways to screw it up. We create location-specific landing pages that don’t trigger duplicate content penalties.
- National SEO
Competing on a national level requires serious firepower. We build the technical foundation, content strategy, and link building campaigns needed to compete against established players.
- Translation SEO
Google Translate won’t cut it. Proper multilingual SEO requires native speakers, cultural understanding, and technical implementation that search engines can actually crawl and index.
- AI SEO (AEO, GEO)
Answer Engine Optimization and Generative Engine Optimization prepare your content for AI-powered search results. In the current market, over 80% of buyers start their process by searching on AI. This is the future, and most SEO consultants haven’t figured it out yet.
- Link Building
Quality backlinks from authoritative sites beat a thousand spammy directory submissions. We focus on earning links that actually move the needle on your domain authority and search engine rankings.
- B2B SEO
Selling to other businesses requires a completely different approach than consumer-focused strategies. We target decision-makers with long sales cycles using content that addresses their specific pain points and search intent.
- Local SEO
Dominating your geographic area means optimizing for Google My Business, local citations, and location-specific keywords. Perfect for service businesses that need customers within a defined service area.
- Content Marketing SEO
Creating content without an SEO strategy is like shouting into the void. We develop content that targets relevant keywords, answers user questions, and guides prospects through your sales funnel.
- WordPress SEO
Most websites run on WordPress, which means most sites have similar technical SEO issues. We optimize your WordPress installation for speed, crawlability, and search engine visibility.
AI SEO Explained: Why Your Current SEO Strategy Might Be Obsolete

The search landscape just got flipped on its head, and most SEO consultants are still playing by the old rules. ChatGPT, Google’s AI Overviews, and Perplexity are fundamentally changing how people find information online. If your current SEO strategy doesn’t account for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), you’re optimizing for a world that’s disappearing fast.
- How is AI changing search engine optimization?
ChatGPT, Perplexity, and Google’s AI overviews are fundamentally changing how people search. Traditional keyword research focused on what people type into Google. Now you need to optimize for conversational queries and direct answers that AI models can cite and reference.
- What’s the difference between AEO and traditional SEO?
Answer Engine Optimization targets AI systems that provide direct answers instead of links. For instance, almost 50% of AI citations come from the first third of a page. Your content needs to be structured, factual, and authoritative enough for AI models to trust and cite it as a source.
- Do I still need traditional SEO if AI search is taking over?
Absolutely. Google still drives billions of searches daily. The smart move is integrating both approaches, optimizing for traditional search engines while preparing for the AI revolution that’s already happening.
- How does GEO differ from standard search optimization?
Generative Engine Optimization focuses on how AI systems process and present information. It’s about creating content that AI can easily understand, verify, and recommend to users asking complex questions.
- Should I hire an SEO expert who understands AI search?
If you want to stay competitive, yes. Most freelance SEO consultants are still stuck in 2019. Finding an experienced SEO consultant who actually understands AI search gives you a massive competitive advantage.
Real Results from Real Businesses: Our SEO Expert Reviews
Look, anyone can claim they’re a leading SEO consultant in London. The real test is what actual clients say after working with you for months. We don’t cherry-pick testimonials or bribe people for five-star reviews. These are real businesses who’ve seen measurable improvements in their search engine rankings, organic traffic, and lead generation.
They’ve survived our honest feedback and came out the other side with better online visibility than they ever thought possible.
Some hired us after burning money with other SEO agencies who delivered nothing but excuses while others were starting from scratch with zero SEO knowledge. What they all have in common is that they took the leap, trusted the process, and saw tangible results that justified every penny spent on our SEO services.
EXCELLENT Based on 18 reviews Posted on David ZeyJune 11, 2025Trustindex verifies that the original source of the review is Google. Working with Why Stuff Sucks has been a great experience. Miles Smith provides thoughtful, practical guidance on both national and local SEO that creates real impact on our website’s visibility and overall strategy. What really stands out is having a trustworthy local company who truly understands our market and goals. It’s a bonus that brings both peace of mind and results. Highly recommend!Posted on Austin MaynesJanuary 29, 2025Trustindex verifies that the original source of the review is Google. Why Stuff Sucks delivered amazing work, giving us more high-quality backlinks than any competitor. Our SEO and DR have continued to climb and we're excited for the future! Highly recommend.Posted on Alejandra GalindoFebruary 21, 2023Trustindex verifies that the original source of the review is Google. Miles is not only an expert on all things SEO, but also a great teacher and collaborator when it comes to sharing his knowledge and expertise. His recommendations made a big impact to our company and helped establish foundational SEO best practices. Miles was always willing to help and partner with everyone on my team to ensure we successfully implemented SEO recommendations. He's the best!Posted on Majestic SteelJanuary 6, 2023Trustindex verifies that the original source of the review is Google. Highly recommend! We worked with Miles on improving our SEO visibility in Google searches. He was great at teaching us how SEO strategy works, what we needed to do to create better SEO content, and how to optimize our website for inbound marketing. During our time together, we saw 60% growth in organic Google traffic & noticeable growth in leads/sales to our site. Miles was thorough in his SEO approach to maximize our website results, focused on prioritizing changes to get us leads faster, thoughtful in his educational approach, and flexible enough to pivot from one business line to another when our needs evolved.Posted on Andreas BerglindSeptember 27, 2022Trustindex verifies that the original source of the review is Google. SEO expert you can count onPosted on Rebecca SommerFebruary 21, 2022Trustindex verifies that the original source of the review is Google. I worked with Miles to help improve our newly redesigned website to have a good foundation and basic requirements for SEO and Google Analytics Optimization. Miles helped me layout some basic SEO fundamentals that help key searches and move our website and pages up in the google rankings. Items like, layout essential keywords throughout the site, improve out inner linking throughout our site, best set up the H1/H2 texts, align all meta descriptions and titles, and then bring back old pages that benefited our optimization. He also helped call to action broken links and some other items that helped organize and improve our back end of the site. Although we have more to do to best benefit our website, what Miles helped us do in the short term set us up for the more complex steps and plans for SEO!Posted on Tianhao ZhaoJanuary 21, 2022Trustindex verifies that the original source of the review is Google. Miles is very knowledgeable in SEO and doesn't hesitate to share his thought process and expertise. He conducted an in-depth analysis of our website and provided solutions for our short-term and long-term objectives. We also greatly appreciate how experienced he is working with industrial manufacturers, making him very easy to work with.Posted on Joe MeyerJanuary 13, 2022Trustindex verifies that the original source of the review is Google. I worked with Miles on SEO strategy and help developing an improved content marketing strategy. He was very helpful on both fronts, providing insight on some easy improvement and also some long-term goals. Miles was great to work with!Posted on Mark ParsonsDecember 9, 2021Trustindex verifies that the original source of the review is Google. Miles knows his stuff. His knowledge of Google Ad Grants has helped our non-profit excel in this competitive space.Posted on Central Church - Green BayDecember 3, 2021Trustindex verifies that the original source of the review is Google. We loved Miles' approach with the Google AdGrant program for our organization - tailoring things to just what we needed, NOT a cookie-cutter, one-size-fits-all approach. He took time to really understand our needs, explore what was important to us, and customize an approach that maximized the value of the program. Miles was easy to work with, great at laying out action steps for everyone involved, and displayed a high level of integrity that made us very comfortable trusting him with our brand. Definitely looking forward to partnering with him for future projects!Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
Client Industries Where Our SEO Consulting Services Deliver Real ROI

The beauty of a solid SEO strategy is that the fundamentals work regardless of industry, but the execution needs to be tailored to your specific market, competition, and target audience.
We don’t believe in one-size-fits-all SEO packages that treat a SaaS company the same as a manufacturing firm, each industry has unique search behaviors, buying cycles, and competitive landscapes that require specialized approaches:
- B2B Services
Professional services firms need to establish authority and attract high-value clients. We’ve helped consultancies, agencies, and service providers dominate their niches through targeted content and technical SEO audits.
- SaaS
Software companies require education-focused content, competitive keyword strategies, and conversion-optimized landing pages. We’ve helped SaaS businesses scale from zero to thousands of organic visitors monthly.
- Manufacturing
Industrial manufacturers often overlook SEO, creating opportunities for companies that get it right. We’ve helped manufacturers capture leads from prospects researching solutions online.
- Enterprise
Large organizations have complex SEO needs, multiple product lines, legacy technical debt, and stakeholder coordination. Our SEO consultancy team navigates these challenges to deliver enterprise-scale results.
- Multilingual
Serving international markets requires more than translation. We’ve helped businesses rank in multiple languages while maintaining brand consistency and avoiding duplicate content issues.
- Ecommerce
Online stores need product page optimization, category architecture, and content strategies that drive both traffic and conversions. We’ve increased organic revenue for ecommerce sites across various product categories.
- Industrial
Heavy industry and specialized manufacturing benefit from targeted SEO that reaches procurement professionals and engineers searching for specific solutions.
- University/College
Educational institutions need to attract prospective students, showcase programs, and build authority. We’ve helped colleges improve their online visibility and enrollment numbers.
Ready to Stop Wasting Money on SEO Services That Don’t Work? We’ve Got You Covered
I’m not going to waste your time with a high-pressure sales pitch. You’re smart enough to know if you need help with SEO. The question is whether you want to work with someone who actually knows what they’re doing.
We don’t lock you into ridiculous long-term contracts. We don’t charge you for “strategy sessions” that go nowhere. We deliver results or we don’t get paid, it’s that simple.
Reach out now and let’s have an honest conversation about your SEO challenges, your business goals, and whether we’re the right fit to help you dominate Google search in your market.
Our London Service Area: From Shoreditch to Surrey (& Everything Between)
We partner with businesses throughout Greater London and the Home Counties. Our client Deep.stream is located in the heart of London (prestigious Victoria/Belgravia area):
DeepStream HQ
52 Grosvenor Gardens
London, SW1W 0AU
Our SEO consulting services extend from the financial heart of the city to the suburban business parks of Croydon, from Shoreditch’s tech scene to the professional services firms dotting Richmond and Kingston.
Companies in Surrey, Hertfordshire, Essex, and Berkshire also work with us to capture London-area search traffic and expand their regional presence.
- Central London: EC1A-EC1Y, EC2A-EC2Y, EC3A-EC3V, EC4A-EC4Y, WC1A-WC1X, WC2A-WC2R
- East London: E1-E18, E20
- West London: W1-W14
- South London: SE1-SE28, SW1-SW20
- North London: N1-N22, NW1-NW11
The Big Smoke: Where Historic Brilliance Meets Digital Innovation

London stands as one of the world’s most influential cities, blending centuries of history with cutting-edge innovation. From the Tower of London standing guard over the Thames to the modern architecture of The Shard piercing the skyline, the city embodies the tension between preservation and progress.
This same dynamic energy flows through its business community, where traditional industries coexist with tech startups and digital disruptors.
The city’s entrepreneurial ecosystem thrives in areas like Shoreditch and Clerkenwell, where former warehouses now house creative agencies and technology companies. Camden Market represents the city’s independent spirit, while the financial district around the Bank demonstrates its global economic power. London’s diversity creates a unique business environment where companies must compete not just locally but on an international stage.
What makes London special isn’t just its landmarks or history, it’s the relentless drive of its business community to innovate while respecting tradition. Companies here understand that standing still means falling behind, which is why smart business owners invest in digital marketing and search engine optimization to stay competitive.
This city doesn’t tolerate mediocrity, and neither should your online presence.
Meet The SEO Specialist Behind the Strategy: Miles Anthony Smith

Miles built Why Stuff Sucks® on a principle that most marketing consultants refuse to acknowledge: the industry is full of overpriced nonsense that doesn’t work. His approach strips away the jargon and focuses on what actually drives search engine rankings, technical fundamentals, quality content, and strategic link building that search engines reward.
Miles leads every SEO project personally and handles all client communication directly. No account managers, no intermediaries, no getting passed around to junior team members who don’t understand your business. When you work with Why Stuff Sucks®, you’re working with Miles from day one through execution and beyond.
Miles doesn’t believe in cookie-cutter SEO packages or twelve-month contracts that lock you in regardless of results. He believes in proving value through measurable outcomes: improved keyword rankings, increased organic traffic, and qualified leads that actually convert. That’s the Why Stuff Sucks® difference, honest work that delivers real ROI without the typical agency bloat and BS.
Stop Letting Your Competitors Win Your Spot: Let’s Fix Your Search Engine Rankings

Your competitors are eating your lunch right now. While you’re reading this, they’re ranking on page one for keywords that should be driving traffic to your site. Every day you wait is another day of lost revenue and missed opportunities.
The good news?
Most of your competition is doing SEO wrong.
They’re hiring cheap SEO agencies that use outdated tactics, or they’re trying to DIY it without understanding how search engines actually work. This creates an opening for businesses that partner with a trusted SEO consultant who knows their stuff.
We’ve helped companies across multiple industries dominate their markets through effective SEO strategies built on solid technical foundations, quality content, and ethical link building. We can do the same for you.
Contact us today for a free SEO audit and let’s build a comprehensive SEO strategy that actually delivers results. No contracts, no BS, just real organic growth.